E-commerce
Artisan Home Goods Store
Bigger baskets, built on the story behind each piece.
Industry
Home Goods
Timeline
8 weeks
Package
Professional
The challenge
The maker sold beautifully but priced each item in isolation, so shoppers bought one thing and left. There was no reason on the page to add the matching bowl, the second candle, or the gift set.
The solution
We reorganized the catalog around rooms and rituals rather than product categories, added curated sets with a small bundle incentive, and put the maker's process front and center on every product page. Cross-sell suggestions were paired by hand, not by algorithm.
The outcome
Average order value rose 65 percent within two months. The curated sets became the top entry point for new customers, and repeat purchase rate improved along with it.
What was delivered
They understood that people were not buying a candle, they were buying a whole evening. Once the site said that, sales moved.
Elena T.
Owner · Fieldnote Home
Start a project
Want results like these?
Tell us about your project and we'll set up a 15-minute call to see if it's a fit.
Start a conversation →