Non-profit
Community Impact Organization
Made giving so easy that giving doubled.
Industry
Non-profit
Timeline
6 weeks
Package
Starter
The challenge
The nonprofit did serious work but asked for donations through a clunky third-party page that broke on phones and demanded too many fields. Most donors bounced before finishing, and the annual campaign leaned entirely on a few big checks.
The solution
We rebuilt the site around a single clear story of impact, embedded a fast donation flow with suggested amounts and one-tap recurring giving, and made the whole thing work on a phone in a few taps. Every page ended with a specific, honest ask.
The outcome
Online giving rose 120 percent year over year. Recurring donors, who had been a rounding error, became a real base, and the campaign stopped depending on a handful of major gifts.
What was delivered
We almost gave up on online donations because the old page lost people. Now it does the asking for us, gently and well.
Grace O.
Executive Director · Rivertown Community Fund
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