Professional Services
Strategic Advisory Firm
Fewer visitors, far better inquiries, on purpose.
Industry
Consulting
Timeline
7 weeks
Package
Professional
The challenge
The firm looked like every other consultancy: stock photos, vague capabilities, and a contact form that pulled in tire kickers and job seekers. Partners spent hours a week screening inquiries that were never going to convert.
The solution
We rebuilt the site around a small number of sharply defined engagements, added case narratives with real numbers, and replaced the generic contact form with a short qualifying intake. The writing did the filtering before a human ever read it.
The outcome
Qualified inbound inquiries rose 30 percent even as total form fills dropped. Partners now spend their screening time on prospects who already fit, and the average deal size on inbound has climbed.
What was delivered
We were drowning in inquiries that wasted our time. Now we get fewer, and almost all of them are real.
Robert K.
Managing Partner · Northbridge Advisory
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